To align Origins’ store design with its natural ethos, the strategy will focus on integrating sustainable mate- rials and biophilic elements into the layout. The use of reclaimed wood, living plants, and natural lighting will create an immersive, eco-friendly environment that mir- rors the brand’s commitment to nature and sustainability. This approach aims to enhance the customer experience, making each visit a testament to Origins’ core values and dedication to natural skincare.

CONCEPT:

The new store’s design, primarily using responsibly sourced wood and sustainable materials, harmonizes with Origins’ nature-focused values, cultivating a wel- coming ambiance. Stepping into an Origins store en- velops customers in warmth and tranquility, with wood setting a soothing, forest-inspired tone and allowing for subtle variations in color and texture that mimic nature’s diversity.

The first two stores in this design, built in China, observed double-digit growth in the first four months.